What does: "Curving the Straight Line" mean?
One late night in the Donnelly and Lee Library at Lake Forest College, a group of students were asked to brainstorm the theme for the school's first ever TEDx event.
As one of the recently chosen students to join the TEDx team at Lake Forest College, I wanted the theme to be as extended as possible, but at the same time be consolidated to one simple idea: change. As a group of 8, we came up with 40-50 different themes, all touching on different topics. We did our best to narrow our ideas down to a couple and voted on our favorite. That theme ended up being:
'Curving the Straight Line'
The theme, Curving the Straight Line, is a figurative representation of people who think differently. The TED & TEDx mission statement, “Ideas worth spreading,” aligns with this theme through the shared aim of giving voices to individuals with outside-of-the-box concepts or imaginative ideas. With this theme, we hope to spark conversation among speakers and audience members while providing a wide array of possible topics to be presented. Curving the Straight Line will act as a platform for creative people to be heard loud and clear.
Next, we needed a logo that fit this theme. TEDx has one of the most recognizable logos, a simple red X. We wanted to keep this simplicity, while adding a hint of change. Our wonderful designers Medora and Chelsy (background and contact info on 'Team' page) transformed the idea of 'Curving the Straight Line' into a slick 2D representation.
We will be using this logo on all social media and marketing campaigns, so make sure to look out for it so you don't miss updates. We will be posting weekly blogs here sharing interesting TED material, updates on our own event, and possible even behind the scene previews of our future speakers! If you have any questions, feel free to contact us!
TEDxLFC Marketing/Communications/Editorial Director. Music Enthusiast. Creator.